How a Mid-Sized Tech Company Isolated and Reduced New Hire Attrition with AI-Powered Insight
Executive Summary
A fast-growing tech company experienced a new surge in employee turnover, with 45% of exits concentrated among new hires within their first 90 days. Lacking the time and tools to locate the root cause, the team implemented Included’s AI-powered analytics platform. This enabled them to quickly uncover the problem: a significant portion of new sales reps were not completing onboarding. With this critical insight, the company immediately redesigned its training process, resulting in a sharp 25% drop in early resignations and an overall improvement in retention.
Customer Snapshot
A mid-sized tech company with a national sales team. The business was focused on improving retention and onboarding outcomes while scaling.
The Challenge
The People team noticed a growing trend of employees leaving within their first 90 days.
The root cause remained unclear, as HR data was fragmented across multiple systems, making manual analysis impossible. This unchecked turnover began to significantly affect team stability and productivity. Specifically, new hire attrition was 45%, significantly higher than the industry benchmark.
The Turning Point
Included brought all of the company’s disparate HR data into a single, unified platform. The platform’s AI identified a critical pattern: the highest attrition was occurring among early-tenure sales reps. A deeper dive revealed that 70% of those employees had not completed their initial onboarding. This speed to insight allowed the company to understand that a weak start was leading to disengagement and early departures for new hires.
" Customer Quote
We didn’t have time for deep analysis. Included showed us the source of the problem within days and helped us improve our onboarding to reduce early turnover by 22%."
— People Operation Lead
(anonymized)
The Outcome
Armed with actionable insights, the company acted quickly. They restructured the onboarding process, adding clear checkpoints and mandatory completion steps. The results were immediate and impactful:
• 22% reduction in early exits within 60 days of the new onboarding process implementation.
• Improved onboarding completion rates for new sales hires, rising from 30% to 90%.
• Stronger engagement among new hires during their first 90 days.
•Significant cost savings tied to reduced turnover, estimated at over $500,000 annually.
IMPACT HIGHLIGHTS
Identified the root cause
of early attrition
Improved onboarding
completion rates significantly
Enabled fast, targeted action
with AI
Reduced turnover-related costs
by over $500,000 annually
42% of new hire exits
concentrated among sales reps
22% reduction
in early resignations within 60 days
61% of high-attrition new hires
had incomplete onboarding
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